Evaluation Q3 .. What have you learned from your audience feedback?

In the early stages of production we showed our unfinished work to peers and other people around the suitable age range of 15+. There was much positive remarks on the post work, and alot of people gave positive suggestions and feedback as to what changes we could make to make it a successful teaser trailer. Some of these suggestions included:
"To add more sound effects. The trailer seems to quiet and not in a good way"
"Make the teaser trailer shorter. Its too long"
We took into account both the positive and negative feedback to come up with the final production.

In order to gain feedback on the final product i created a questionnaire and emailed it to 5 people who had viewed the teaser trailer. The questionnaire can be found at the website below:

http://www.slideshare.net/xnazx786/cdocuments-and-settingsadministratormy-documentsshort-questionnaire

the responses i received from the questionnaire were quite positive, as 80% of people said they would recommend this to a friend.
I asked the 20% that said they wouldnt recommend it to a friend why they wouldnt and their response was:
"the content is not very detailed.. it didnt interest me enough to want to watch it again. it does not feel realistic enough to me"
i did take this into account as constructive criticism.

On the other hand some positive feedback included:
"Great suspense. love the build up towards the end.. leaves you wanting to actually watch the real thing!"
"I really enjoyed this. The soundtrack and sound effects really worked with the build up from the captions and pace, GOOD JOB!"

I have learned from my feedback that the effectiveness of our use of technology was successful in appealing to the right audience.

If i could have made any changes it would have been to create more realistic sound effects.

In order to gain feedback on both the magazine front cover and film poster we each made 2 rough copies of each 1 on paper and then showed them to other people. We chose the one that gained more positive feedback and created the image that was drawn using photoshop.